Planograms have made it easier for retail chains to work. This allows the chains to provide a holistic view of the display at the same time in all their stores. Therefore, retailers began to draw up plans for product placement on their shelves in order to improve the display of products in the store and to stand out from the competition by offering shoppers a variety of assortments. There was a need for a shelf display tool to better measure, track and monitor sales figures and get a clear picture of profit and loss. It was vital for retailers to understand how and why a shopper makes a purchase and how this can be translated into an engaging visual form because of the changing behavior of shoppers. Retail stores started using planograms for the first time regarding the growing competition in the market. As the retail industry evolved, product category management evolved and retailers needed to adapt their merchandising strategy to stay competitive in the marketplace. when improving the strategy of planogramming. Planograms are drawn up a month or two before implementation. They are developed or updated in case of:

The main goal of a planogram is to increase sales and profits through efficient product placement. The display of the product in the store may be updated to reflect the season, special events, and product rotation. Ready-made planograms help merchandisers to place products in a logical and convenient way for the buyer. These are the possibilities to check, correct, and update the layout based on the efficiency of the planogram execution.

The availability of assortment, goods placement, and sales in stores are monitored with the help of planograms.

Effective in-store merchandising creates an inviting atmosphere that encourages shoppers to make a purchase.Ĭompetent display of goods helps to rationally manage the retail space and means getting the most out of every square meter of space.Ī planogram is a display model that shows the exact placement of goods on the shelves, as well as the dimensions and characteristics of goods, the number of faces, and the depth, height, and density of the display. The planogram is created on the basis of customer demand analysis, characteristics of goods categories, agreements with suppliers, and the principles of merchandising.Ī planogram can be created manually or using a special tool - a service for creating planograms.Ī planogram is a visual merchandising tool for managing and increasing sales. This is an opportunity to see how products are placed on store shelves. A planogram is a visual diagram of a product layout on trade equipment.

Planogram in retail store